Many business owners know that video surveillance is an important part of a comprehensive security plan, but knowing where to place cameras and how to leverage unique camera capabilities can help you get even more out of the technology. From infrared camera models to IP-networked setups, video surveillance can help to better deter theft and burglary and provide valuable insights to make operational changes.

It’s important to note that each state has different laws regarding workplace surveillance, and cameras should not override workers’ rights to privacy. Be sure to consult a security professional who is aware of your state and local regulations before installing cameras or upgrading your current system. 

Here are four places to leverage video surveillance cameras in your business:

1. Tighten Security at Entry/Exit Points. One of the most obvious places to place cameras is at your business’ entry and exit points because this placement offers several advantages. Not only can these cameras be used in conjunction with security systems like alarms, badged entry and keypads to record movement, but they can also be used to visually identify personnel and customers prior to entry, putting the business owner in control of the traffic moving in and out of the business.

Cameras at these points can also provide a record of visitors, which can be useful if a theft or other event were to occur.

In cases where a warehouse has high-value stock, monitoring entry and exit points can reduce shrinkage when loss prevention experts are present. In pharmacy and healthcare settings, for example, costly products and patient privacy can be better safeguarded with passageway monitoring.

2. Increase Awareness at POS Station/Cash Register. Positioning cameras so they focus on locations where currency is handled can help verify that staff is following opening and closing procedures. Managers can review footage with employees to highlight opportunities for improvement and are able to directly train employees on best practices.

With the right setup, these images can also provide a record in cases of burglary for law enforcement. In busy retail environments, cameras can help protect staff and offer an additional deterrent against theft, even during high-traffic times. In restaurants, for example, cameras above cash registers capture cash handling, providing a record in cases of discrepancy.

3. Gain Insight into Common/Outdoor Areas. Monitoring open areas like common office space and retail floors can serve dual purposes: Cameras can offer increases in productivity and efficiency while also creating an additional layer of protection. With analytics programmed into IP cameras, a business owner can evaluate traffic flow, line queuing, dwelling on a product or display and team dynamics. Knowing which product is garnering attention, where customers tend to linger and when customers come into the business offers business owners additional insights into their operations, which can translate into increased efficiency or even more revenue.   

Placing cameras in parking lots and external areas helps to better protect both employees and customers, particularly in locations with low light. Infrared cameras have the ability to show detailed, full-color images during the day and high-definition black and white images at night, when burglary is more common.

Cameras can also be installed to offer views of a larger area or to focus on areas that employees on the ground might have difficulty viewing. When strategically placed, cameras can give security personnel the ability to look around corners, pan in and out of locations and monitor areas.

4. Foster Compliance in Backrooms. Beyond entry and exit points, locations where material goods are held offer an opportunity to create additional layers of security. IP-networked technology allows businesses to review several locations at once, and to stay in control of business operations more efficiently.

Placing cameras to record backrooms can provide additional protection against theft and create a record should liability become an issue. These images can also allow businesses to ensure that employees are performing their jobs and following safety protocol. For instance, in situations where volatile or sensitive materials are handled, cameras allow management to track procedures to better ensure that processes meet industry and government guidelines.

In locations where materials must be kept warm or cold, like in a kitchen at a restaurant, thermal imaging can give additional insight into product integrity. By increasing awareness of a facility, these cameras can help businesses proactively address conditions that are not optimal for goods and protect against costly losses when conditions for stock are not met.

Using cameras to monitor backroom activity, give business owners the ability to address procedure deviations and correct them before they interfere with meeting customer or partner demands.

Video surveillance technology is an important part of any security system, as it can help businesses meet compliance standards, review multiple locations at a time and offer opportunities to gain operational insight. When used in conjunction with a Mobile Security Management system, access control or a burglar alarm, the technology helps create an additional layer of security.


Download “Help Protect Your Business with Video Surveillance” to learn what a video surveillance system can do for your business.

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